Old fudge sandwich cookies from keebler (NOT "e.l. fudge")?
  • DrahkenDrahken
    Member, Nostalgia Psychic
    Does anyone remember these old keebler cookies? They were round sandwhich cookies like oreos, but the cookie itself was lighter chocolate & they had fudge filling. The last time I saw them was in the mid 90s & they were in a blue package, though I vaguely recall them in a light red or brown package too (might be a false memory though). They were around since at least the early 80s, probably ever earlier.

    Somewhere around the mid 90s, these great cookies got ousted by e.l. fudge double fudge cookies. The e.l.f cookies were the same basic concept, but absolutely wretched execution. The cookie portion was nasty and a completely different texture, and the filling was different.
    I don't remember what the other cookies were called though & haven't been able to find any info on them. I really want to find the name and (most importantly) if they're still available anywhere.
  • BadwolfBadwolf
    Member, SUPPORTER 2013
    The only other Fudge cookie I remember was a Burry offering called "Fudge Town."
  • The RetroistThe Retroist
    Administrator, SUPPORTER 2013
    They were not the Magic Middles, Fudge Stripes, Fudge Sticks, Fudge Drops, Fudge Marshmallows, or Fudgie Deluxe Grahams? They were sandwich cookies?
  • DrahkenDrahken
    Member, Nostalgia Psychic
    They were sandwich cookies.
    The edges of the cookies were scalloped, The face of each cookie hod a square/diamond shape in the middle, with spiraling grooves leading from that out to the scalloped edges.

    I have seen comparable cookies in some generic brands, but those ones all taste like crap.

    The only mention I can find anywhere is a brief mention in some blog post, which calls them "Keebler's Chocolate Fudge Sandwich Cookie" (which I do believe is the correct name. I know it didn't have some stand-out name like "monster chococalte eaters" or whatever).
  • BadwolfBadwolf
    Member, SUPPORTER 2013
    Might these be them?

    photo dare_zps5b7ef0d7.jpg
  • DrahkenDrahken
    Member, Nostalgia Psychic
    Nope. It's the closest thing that turned up on my searches, but it's not the right one.
  • The RetroistThe Retroist
    Administrator, SUPPORTER 2013
    Were they the Elfwich cookies?

  • DrahkenDrahken
    Member, Nostalgia Psychic
    No, I would have remembered a name like that. Plus the cookies were a very different shade of brown.
  • The RetroistThe Retroist
    Administrator, SUPPORTER 2013
    Were they called Keebler Fudge Cremes Sandwich Cookies?
  • DrahkenDrahken
    Member, Nostalgia Psychic
    Hmm.... Possibly, I can't be certain.
  • The RetroistThe Retroist
    Administrator, SUPPORTER 2013
    I have found reference to those in old stuff I have, but no pics yet. I will keep looking though.
  • I came across this post searching for the same cookie! I went to look for them a few years ago but came to the conclusion they met the same fate as Planters Cheese Balls (RIP). Then a co-worker and I were talking about them. She hadn't heard of them and I didn't knwowhat they were called. I only remembered the chocolate cookie, the fudge icing in the middle and the blue package.

    In searching I found some Mother's cookies that kind of look like them, but rectangular (instead of round). Have you tried these?
    http://www.amazon.com/Mothers-Sandwich-Cookies-16-Ounce-Packages/dp/B002EDIJCM
  • DrahkenDrahken
    Member, Nostalgia Psychic
    I've never seen that brand before, I'll have to keep an eye out for them.
  • The RetroistThe Retroist
    Administrator, SUPPORTER 2013
    Do they look like Mother's on the top? I was looking for something fancier.
  • shakin steakshakin steak
    Member, SUPPORTER 2013
    Drahken said:

    I've never seen that brand before, I'll have to keep an eye out for them.


    You may wait a long time. I have seen the brand but only in California.

    They make a cookie called Circus Animals, which is like Animal Crackers coated with frosting and a light sprinkle of nonpareils, yum!
  • DrahkenDrahken
    Member, Nostalgia Psychic
    The ones I'm thinking of looked something like this (only less crappy):

    image


    ...With the light lines being the tops of ridges & the dark areas being deep crevices (with the square in the middle going all the way through, so that fudge filling would get pressed through).
  • The RetroistThe Retroist
    Administrator, SUPPORTER 2013
    That's what I thought they looked like. I will continue looking.
  • Hey, I have been looking for these cookies for a long time myself. I wonder if we contact the keebler company directly they could help us. I loved them. The other favorite of mine were Iced raisin bars. Miss them both
  • Yes. I remember these cookies!!! And I very very sad that keebler never kept them around. you're right in that there has been many failed substitutes. Sigh. They were my dad's favorites and I remember having them with him while watching tv as a kid. Sigh.
  • DelDel
    Member
    This is amazing. I've been looking for these same cookies for
    several months, with the same results...NO ONE REMEMBERS,
    or they're all to young to know what we're talking about.

    Those cookies were the best cookies I'd ever tasted.

    What happen was my grandson (5yrs old) was in the backseat
    of the car, when a Keebler cookie semi-trailer pulled past.
    I mentioned to him that they made a great sandwich cookie.
    His reply was, "Grand Dad, let's stop and buy some."...

    THAT WAS FOUR MONTHS AGO...I'm still upset that I
    couldn't follow through on my Grandson's request...

  • The RetroistThe Retroist
    Administrator, SUPPORTER 2013
    I emailed and contacted Keebler via FB and still have not received a reply. I wonder if they are just ignoring or if they have no idea what I am talking about. That would not surprise me at all.
  • DelDel
    Member
    Well, I sent the above message to Keebler (alias)
    Kellogg (the new owners)... here's their response

    "Thank you for contacting us regarding one of our
    discontinued products. It’s always great to hear
    from about our products because it lets us know
    how much you enjoyed them.

    We understand that you enjoyed this particulate
    cookie, but unfortunately, stores only want to
    stock the fastest moving products. If the stores
    start to discontinue an item, we find that we
    cannot produce the smaller volumes the business
    demands. It is always difficult for us to make the
    decision to discontinue a product, as we know it is
    always someone’s favorite. At this time, there are
    no plans to reintroduce it.

    We know that it will be hard to find a replacement,
    but we are always developing new products so we are
    sure that you will soon find another favorite! Keebler®
    E.L. Fudge® Original cookies is a comparable product
    that you and your grandson might enjoy.

    Please be assured that your wish to have this product
    back on store shelves has been shared with the appropriate
    department. We appreciate your interest and loyalty to
    our brands and trust that we will continue to meet your
    needs for many years to come."


    Sincerely,

    Ever A.
    Consumer Specialist
    Consumer Affairs
  • The RetroistThe Retroist
    Administrator, SUPPORTER 2013
    Lucky you got a response. Maybe I was asking for too much because I wanted some details about the cookie being discontinued?
  • Ok folks, although this is an old post it is important. The difference we need to make to the idiot suits at the manufacturer is that they need to care about quality. These cookies are the Keebler Chocolate Fudge and French Vanilla Creme sandwich cookies. They came out in the early nineties but the were cancelled and then brought back as the Keebler Classics: Chocolate Fudge and French Vanilla Creme sandwich cookies. These were the best store-bought cookies I've ever had and I would pay $10 bucks for half the amount I used to get just to taste that rich and velvety smooth texture. That buttery smooth flavor of the vanilla. The wonderfully decadent and silky chocolate. It was a stroke of genius that was killed by some accountants. It's past time to bring them back. Anyone with me? Write jsharpe995@gmail.com with "Bring back the classic Cremes" in the subject line with a brief (250 character) narrative about your memories with this cookie. I'll get them to the suits. The more the better!!!!
  • DrahkenDrahken
    Member, Nostalgia Psychic
    "They came out in the early nineties..."


    Incorrect. I do believe that they had a makeover (possibly a re-release?) around that time, but these cookies have been around since at least the late 70s/early 80s.
  • for some reason I can't share my flicker images anymore, but I found this newspaper ad for Keebler French Vanilla Creme cookies from 1976. the cookie has the same shape as you were describing. http://www.flickr.com/photos/somethingretro/9157200533/

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